Sydney Sea Life Aquarium
Sydney
Following Merlin Entertainments’ acquisition of the Sydney Attractions Group, the Sydney Aquarium was the first attraction to undergo an extensive refurbishment and rebrand.
Sea Life, as it would be known, was to be refurbished in line with Merlin’s global style guide. The redesign included 14 new themed zones and a new ray tank and a shark walk, both produced overseas. Merlin also refurbished one of the main ocean tanks, during which the animals had to be relocated, including sharks of up to 3.5 metres.
The aquarium remained operational throughout construction, and through careful collaboration with the operations team and a staged program, the opening date driven by a national marketing campaign was met. Close cooperation and pro-active communication ensured the successful result.
Client: Merlin Entertainments plc
Services: Project Management
Current status: Completed 2011
* This project has been managed by the Owner and Director of BSK for his previous Employer.
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